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Watch: How Monash University uses Content across the Customer Lifecycle
Watch: How Monash University uses Content across the Customer Lifecycle

Tom Spencer from Cooperate and Fabian Marrone, CMO at Monash University, discuss how Monash University are strategically using content to create amazing experiences across the customer lifecycle.

In this talk, Fabian outlines his experiences using content to drive business outcomes, where they are in the journey, and shares some must do steps in using technology to realise your content strategy across the entire customer lifecycle.

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