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Customer journey
Nine sample customer journey maps – and what we can learn from them
Nine sample customer journey maps – and what we can learn from them

The process of customer journey mapping can take many forms. 

In essence, a customer journey map is really quite a simple concept: an illustration that details all of the touch points at your organisation that a customer comes into contact with as he/she attempt to achieve a goal, and the emotions they experience during that journey.

But the process of building the map is not so simple.

My Customer takes a look at some sample customer journey maps and examines what we can learn from them and apply to our own mapping efforts.

This post highlights some of the most effective methods, with some tips for enhancing your own journey mapping practices. 

Have a read here.

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