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Metrics that matter
The metrics that matter most for different marketing campaigns
The metrics that matter most for different marketing campaigns

Marketers are unsure of which metrics to measure for different marketing campaigns. 

After all, social media requires that marketers pay attention to engagement for the sake of retargeting. PPC lives and breathes on the click.

And an SEO strategy revolves around domain authority and rankings.

But all of these are ‘leading indicators.’ Yes, they contribute toward driving revenue. However, you can’t tie any of them directly back to new cash on the bottom line.

So here’s why the metrics you measure should ultimately revolve around the goals you’ve set.

Have a read here

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