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Customer journey

Watch: How to visualise and learn from your customers with journey mapping

Watch: How to visualise and learn from your customers with journey mapping

At every stage in the marketing funnel, it's crucially important to empathise with your customers' interactions with your business, feeling great about the high points and frustrated by the lows. 

MozCon speaker Kerry Bodine shows us all about customer journey mapping—a tool that allows us to visualise and learn from those experiences. 

She also talks about how journey maps can help to break people out of their organisational silos, getting them to understand that holistic customer viewpoint across all the different touch points, and getting people within the organisation to have empathy for each other, their fellow colleagues, or perhaps external partners, who are all playing a role in delivering the journey. 

You can watch here.

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