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Why Communication is a Cornerstone of Customer Experience

Why Communication is a Cornerstone of Customer Experience

It’s been said that CX is the new competitive battlefield and brands that lead in CX put the customer front and centre.

If the customer is truly at the centre of your CX strategy, then communication with customers must be a cornerstone of that strategy.

Research VP at Gartner, Jennifer Polk, discusses why communication is a cornerstone of customer experience in this well thought out article. 

Have a read here.

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