Search close
Messy middle
How to prove marketing’s contribution with undeniable scientific fact
How to prove marketing’s contribution with undeniable scientific fact

How do you make marketing scientific through a marketing operations department? Shift from art to science to be in a position to prove marketing's contribution to revenue with scientific fact. 

SBI TV talks to Arnaud Kraajvanger, the Vice President of Marketing Insights and Operations for Genesys.

Arnaud describes how marketing operations is in a unique position with more data than ever to prove marketing's impact to revenue with scientific fact.

Why this topic is important? Data is everywhere. Channels are exploding. Technology is changing. Executives require more detailed reporting. Marketing can no longer rely on intuition and experience is no longer enough. 

You are living in the “show me” era, and this means marketers need a little less art and a little more science.

Articles you may be interested in
Account modal exit cross