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Align your B2B Marketing & Sales Strategy with Customer Journeys

Align your B2B Marketing & Sales Strategy with Customer Journeys

The need for marketers to understand their customers’ journeys has become a hot topic in the industry. Why? Because delivering marketing that’s built to answer a customer need – at the right time and place – is the single most potent way to achieve business goals.

“Brands that can improve the customer journey see revenues increase as much as 10 to 15 percent while also lowering the cost to serve 15 to 20 percent.” McKinsey.

Interactive, personalised and relevant Customer Journeys 

Cooperate is the #1 B2B Customer Journey-Driven Marketing platform. With our latest release we’ve made it even easier to drive more sales through the customer journey by delivering the right message, to the right person, at the right time – from a single platform. 

By aligning your business objectives, global marketing activity, and sales enablement content to customer journeys, you can achieve better results from your investment.

We’re really excited about helping you deliver customer journey driven marketing and sales. Here are our latest features:

1. A little helping hand

New journeys will be greeted with a guided setup process. This ensures you tick all the customer journey boxes, as quickly as possible.

2. Borrow an idea

We've also included example stages in the Customer Journey library, so when you create a new journey in the Cooperate platform you can choose any of these stages to use or customise in order to build a journey that suits your business needs. 

3. Filter it your way 

Filter journeys to see what's relevant to you and your team. Don’t use campaigns? That’s cool. Want to know where the sales team come into the journey? Done. Each user can filter their view of a journey to suit their needs. 

4. Close the gap

Find out what your journey is missing. Run a gap analysis to get a clear picture of how your marketing activity is meeting customer needs and driving customer actions at each stage (and where it isn't).


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