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Why Become a SaaS Digital Agency?

Why Become a SaaS Digital Agency?

A SaaS business model isn't a structure only to be used by technology companies. The benefits of the SaaS business model aren't limited to cloud computing companies like Adobe and Microsoft Office. All digital agencies can leverage many of the same benefits including exponentially higher growth that's sustainable in the long-term. Are you ready to transition to a SaaS digital agency?

Turn Your Services Into Scalable Products

How much time do you spend creating custom quotes and struggling to keep projects away from the dreaded scope creep? The traditional agency model requires a lot of hands-on work that makes it challenging and costly to scale your operations.

What if your services were packaged as products? Your clients know exactly what they're getting and how much it's going to cost. The back and forth messages trying to haggle over the price fall to the wayside. You get to focus on the work you're doing rather than going through a complicated sales process. Your value proposition is front and center. The right leads for your company pre-screen themselves and prospects that are a poor fit for your services simply go elsewhere.

Improve Your Conversion Rate

Are you converting enough visitors into leads on your digital agency website? The typical organization sees 4,000 visits per month with approximately 5 percent of these people turning into leads. Are you keeping up and averaging 200 leads per month? Are you getting enough leads to really grow your business?

You don't need to spend a lot of time worrying over lead quantity if you can work on converting the prospects you do get. The old agency business model requires a lot of sales micromanagement to move these decision-makers through the funnel. They have many places to falter, and your sales department has to stay on top of every inquiry that comes in. After all, a slow response could cost you the deal.

The SaaS model eliminates the need for price quotes and drastically decreases the cold sales calls you handle. You may get the odd person with a few questions about your packaged services, but this strategy lets you sell 24/7, with subscriptions available directly through your website. Even if you only convert 10 percent of your 200 leads, you end up with 20 new paying customers. And this is through passive selling with little to no time laid out.

Automate the Onboarding Process

Clients go directly from the sales funnel into the onboarding process without any delay. You don't have to worry about losing them at the last minute. There's no lag between them making up their mind and signing on the dotted line. By capturing your audience during this critical moment, you can start things off on the right foot with a seamless customer experience.

You can cover all the basics in this process to get the new customer up to speed quickly. The only time you need to step in is when they have more complicated inquiries. By reducing the time you personally spend onboarding, you can more effectively work with your growing client base. Ideally, you can service more clients, efficiently, without needing to hire new people.

Exponentially Grow Your Revenue

The predictable product-based model is built for scaling. A softer touch sales process improves your ability to close deals, which allows your revenue to grow consistently. You don't have variable cash flow based on an ever-changing project scope. Instead, your agency has an accurate idea of the overall cash flow. The subscription-based model makes it easy for customers to pay their invoices, and their feedback over time allows you to hone in on the best packages to offer.

The SaaS digital agency model provides many benefits. Move away from an unscalable and unsustainable operation and use the best aspects of SaaS to offer your clients products they won't be able to resist.

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