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How to Grow Your Brand's Audience on Facebook

How to Grow Your Brand's Audience on Facebook

There are more than 1 billion people active on Facebook daily, with a whopping 66% of adults logging in every day. As the top social network most used amongst all ages, seeking ways to grow your brand’s presence and followers on this platform is a no-brainer!

In fact, more consumers desire to connect and communicate with their favourite brands on Facebook. Creating goals on how you can use this site to grow your audience and brand awareness can accelerate your business objectives in areas like increased traffic, leads, and revenue.

In this guide, we’ll share five easy ways to bolster your presence on Facebook to build a loyal following on the web’s most popular social media network.

#1 Host Facebook Contests

Running a Facebook contest is an excellent tactic to quickly bringing exposure to your brand. It gets existing followers engaged in your content while fostering engagement from other users.

A major advantage is its simplicity to execute. Facebook contests doesn’t require a lot of planning and you can implement them immediately. Winners get to experience your products or services when you give them away as prises, which positions you for new customers, referrals, and positive reviews.

An easy contest you could host is the "Like My Post to Win Contest”. Simply ask participants to like your post and follow you to enter. Encourage these new followers to share your post on their timeline to breed further engagement. Email your list about the contest and ask them to do the same.

#2 Create an Exclusive Facebook Group

Creating a Facebook group builds a community around your brand, keeping people connected to you. It’s a great outlet to initiate conversations, gain feedback from your market, answer questions, and post your blog content. As a result, you’ll boost customer loyalty and send ongoing visitors to your website. The key is to make it an interactive environment where members and admins are regularly participating in discussions.

An easy way to grow your Facebook group is to ask members to invite 5-10 of their friends to the group. Remember, like-minded individuals flock together. The more you enlist current members to bring their colleagues aboard, the faster your group will grow.

#3 Follow Web Visitors Everywhere with Facebook Retargeting

Retargeting (or remarketing) is a paid strategy where you place a tracking code on your actual website that will then set a tracking snippet or cookie on the browser of those who actually visit your website. Consequently, your ad content will “follow” your visitors everywhere they go on the Internet. This strategy effectively keeps your brand “top of mind” even after people leave your website.

Facebook retargeting is extremely cost-efficient for your small business and easy to implement. It’s highly recommended to growing your website traffic, getting more eyeballs to your landing pages for new leads, and building your audience on Facebook. You’ll create custom audiences and tailor content specific to them for increased responsiveness.

#4 Increase Engagement Using Visuals

Visuals simply ROCK on Facebook. Actually, Facebook posts with images see 2.3 times more engagement than those without images (Source: Hubspot). Additionally, content with relevant images gets 94% more views than content without relevant images. Visuals have become powerful tools for marketers to communicate their message easily while capturing engagement from their followers.

Here are a few ways to bolster your visual strategy on Facebook to boost followership:

Take your audience behind-the-scenes or share blog content in real-time using Facebook Live. People are spending 3 times longer watching Live versus prerecorded videos…an awesome way to increase engagement

Humanise your brand by sharing images of office shenanigans. Highlight team members and staff, share photos from the holiday party or company cookout

Tap into influencer marketing by posting videos that are relevant to your industry from top leaders. Be sure to tag them into the post for more exposure

Share funny (yet appropriate) GIFs

Promote your blog posts by including the link within your Facebook post to populate an image

#5 Publish Quality, Value-Rich Content

Sharing content that educates, informs, and inspires your followers always wins on Facebook. Fans will gravitate more to your posts when they know they will glean value that will help solve a problem, answer a question, report breaking news, or simply give motivation. It’s important that you have a consistent posting schedule to keep your followers coming back to you for more.

Leveraging a social media management tool is the best way to stay fresh in your Facebook publishing. These apps are invaluable as they allow you to stay organised, post at peak times based on your audience engagement, and provide helpful analytics into follower behavior so you’re always giving them what they want. Use one to your business advantage!

Facebook is one of the best places to market grow your followers and increase brand awareness. Choose 2-3 tactics listed and test to see which one resonates best in building your audience. Keep what’s working and modify (or eliminate) what’s not.

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