Content First, Service Second: The New Way to Think About Customer Experience

So, with that in mind, can we agree that content transcends this so-called discipline of itself and actually is the crux of all meaningful marketing? Yes? Great, thanks, that’ll save us both a bunch of words! If you’re not convinced yet, let...

Facebook has Levelled up Your Content Strategy, Like it or Not.

Side note: if you want to understand the kind of change Facebook made and why, I recommend reading Mark Zuckerberg’s original post from January

Implementing New Content Marketing Tech: 4 Things You Need to Know

You’ve seen the last pitch presentation, signed the deal, toasted with the sales rep to a long and fruitful relationship and you finally have a new content marketing platform to work with. Let’s get going! Right? Not so fast. It’s one thing to...

Four steps to making your marketing content voice search-friendly

It's been a big couple of years for voice search. In May 2016, Sundar Pichai, Google's CEO, said they were already seeing one in five searches conducted by voice (how many searches you do in a day?), smart speakers officially had their hockey stick...

My Comparison of the 'Top 5 Content Marketing Platforms'

In the first article of this series, we looked at the criteria you might want to keep in mind when deciding on a content marketing tech platform. We looked at three important criteria (organise, realise, analyse) and also talked about how to think about price when you're making your decision on what platform to go with. I'm going to go one step further in this article by applying the four rationales to some of the most common content marketing platforms in the market today.

4 Key Criteria for Choosing a Content Marketing Platform

Content is like sand at the beach. It just gets everywhere. You leave the beach and you've washed the sand off your feet, shaken it loose from your clothes and dusted off your towel. You get home, and somehow, there's sand in your kitchen. And in your hair. Content is the same. It can very easily get out of hand and, before you know it, it's everywhere; you have drafts of articles in your inbox, images in Dropbox, videos on a hard drive and your editorial plan stuck to the back wall of meeting room F. It dawns on you that you need some kind of tech platform to keep everything organised, right?