Chief Strategy Officer Debbie Qaqish on the "Rise of Strategic Marketing Operations Functions."
“Today’s CMO lives in a tech-infused world,” says Debbie Qaqish, the chief strategy officer for the Pedowitz Group. As a veteran marketing operations expert and author of “The Rise of the Revenue Marketer,” Qaqish believes the three primary challenges facing CMOs today are digital transformation, business accountability and customer experience.
During her “Rise of the Strategic Marketing Operations Function” panel at our MarTech Conference in Boston Wednesday, Qaqish went deeper into the challenges faced by CMOs — sharing statistical evidence on how these challenges are impacting marketing operations teams as a whole — and presented ways to for marketing operations to become more strategic.
Have a read here.