Inspiration

The downside of "short-termism" with marketing expert Peter Field

By Justin cannon

1 min read

Nov 09 2018

"We are raiding our brands, withdrawing our ability to create awareness. It is an immensely damaging and corrosive trend in marketing." – Peter Field

Peter Field is a UK marketing consultant with a focus on Advertising Effectiveness. His breakthrough works include Marketing in the Era of Accountability and The Long & The Short of It.

This presentation outlines key findings from Peter Field’s latest IPA-related research, Effectiveness in an Evolving Media Landscape, produced with effectiveness expert Les Binet.

You can find the presentation here.

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