Field & Game Australia is the nation’s premier voluntary member organisation for conservation, hunting, and clay target sports. Field & Game Australia has been serving Australian hunters, conservationists and clay target athletes since 1958, and is an organisation that continues to build on that history and experience to address the issues affecting hunting and shooting sports in a practical way.
Transforming a 50-year-old print magazine to a premium digital subscription for over 20,000 members across Australia. Field and Game were looking to improve the digital experience, by delivering members their premium magazine content online. In addition, they wanted to create a space for members to share their experiences around clay shooting, duck hunting, gear discussions and community activity. This also required an events listing that was easily accessible with information on shooting dates and training sessions.
A highly visual content hub with specific member areas and subscription options, created and built on the Cognitives & AAP Publish platform. A unified digital experience that delivered content on mobile, tablet and desktop, and integrated with the F&G e-commerce platform.
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